5Steps from rate to real cost
30–65%Typical outbound pick-up
Up to 2×Bill gap from rounding
1 secOur billing unit
The ladder

Five steps from the listed rate to the real cost

1. Listed rate

The price of one minute on the quote. Useful only as a starting point.

2. Cost per billed minute

Add fixed fees (plan, platform, numbers) and divide by the minutes you will be billed.

3. Cost per real minute of talk

Rounding makes billed minutes larger than talk minutes. Divide the bill by the minutes actually spoken.

4. Cost per connected call

Divide the bill by the calls that were answered. Charged-but-unanswered attempts show up here.

5. Cost per interested lead

Divide by the leads that asked for a visit, a callback or a transfer. This is the number to compare.

Worked example

One campaign walked down the ladder

A Bhopal coaching institute calls 8,000 enquiries in a month. 40% pick up (3,200 calls). Half the answered calls are short, about 12 seconds; the rest last about 70 seconds. 6% of answered calls ask for a counselling slot (192 leads).

StepQuote X: ₹5/min, rounded per minute, ₹6,000 platform feeQuote Y: ₹8/min, per second, no fixed fee
Listed rate₹5.00₹8.00
Billed minutes4,8002,187
Monthly bill before GST₹30,000₹17,493
Cost per real minute of talk₹13.72₹8.00
Cost per connected call₹9.38₹5.47
Cost per interested lead₹156₹91
What the example shows

A lower rate cost 70% more per lead

Quote X looked like the obvious saving at ₹5 a minute. Rounding every 12-second call up to a full minute, and every 70-second call up to two, more than doubled the billed minutes. The monthly platform fee did the rest. By the bottom of the ladder, each interested family cost ₹156 against ₹91.

The lesson is not that cheap rates are bad. It is that rounding and fixed fees hit hardest when calls are short and volumes are modest, which describes most Indian outbound campaigns. A rate billed per second with no fixed fees keeps the listed rate and the real rate close together.

Your own pick-up rate and call length will change the numbers, so run your quotes through the same five steps before you decide.

A caller transferred to the sales team with the dashboard showing outcomes
Levers

Five ways to bring your real cost down

Call fresh enquiries first

Today's enquiries pick up far more often than an old list, so more of your spend becomes conversations.

Call at the right hour

Avoid early mornings and late evenings. Pick-up rises when people can talk.

Ask the first question fast

Every second of introduction is paid for. A ten-second opening beats a thirty-second pitch.

Retry the right numbers

Retry valuable leads, not every number on the list.

Answer transfers at once

A hot lead transferred to an empty desk is the most expensive call of all.

Track cost per lead weekly

Watch the bottom of the ladder, not the rate, and adjust the script and timing.

How we bill

How our AI calling is billed

ItemHow it works
Billing unitPer second of connected talk: 1 credit = 1 second
SetupFree: agent, script structure, knowledge base, call flow, testing and go-live
WalletPrepaid; each recharge valid for 7 days, no monthly plan fee
Languages9 Indian languages with switching, no surcharge
ReportsRecording, transcript, summary and outcome for every call, so you can track cost per lead
Taxes18% GST shown separately
More comparisons

Compare further with calculators and price guides

Turn any quote into its real rate, see Indian rates by provider type, compare billing units or plan a monthly budget:

Listen

Hear the calls behind the numbers

Recordings of our AI agent on real business calls, unedited. Personal details have been changed.

EducationLead QualificationEnglishOutbound0:58

An admissions call that checks interest and eligibility.

Real EstateLead QualificationHindiOutbound1:28

A Hindi call that checks a buyer's project interest and notes the budget.

FAQ

Real cost of AI calling: questions

What is the real cost per minute of AI calling?

The monthly bill, including fixed fees, divided by the minutes of actual conversation. Rounding and platform fees can push it well above the listed rate.

How do I calculate cost per lead for AI calling?

Divide the monthly bill by the interested leads the calls produced: people who asked for a visit, a callback or a transfer.

Why does rounding matter so much?

Many answered calls last only a few seconds. Per-minute rounding bills each of them as a full minute, which can double the bill for the same calls.

What pick-up rate should I expect?

Indian outbound campaigns often see 30% to 65% of numbers pick up, depending on how fresh the list is and when you call.

How is your AI calling billed?

Per second of connected talk from a prepaid wallet, with free setup, 9 Indian languages and no monthly plan fee. GST is extra.

Can I hear a demo before paying?

Yes. Our team sets up a free demo call in Hindi or English with your own script.

Where can I compare AI calling rates in India?

See the India rate report and the real-rate calculator.

Free demo

Hear the AI agent on your own offer

Tell us what you want to call for. Our team calls you back, understands your business and sets up a free demo call in Hindi or English, so you judge the AI agent before you spend a rupee.

Book a free AI calling demo

Leave your number and our team will ring you, learn what you sell and arrange a demo call in Hindi or English.

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